WHAT do you get when you let the Beer InCider Experience’s headline act, Ball Park Music, loose in a brewery?
One epic pale ale.
In collaboration with the fourth annual Beer InCider Experience at Brisbane Showgrounds on 22 & 23 September, Brisbane’s very own Ball Park Music visited Green Beacon Brewing this week to brew a beer exclusively for the festival.
Ball Park Music frontman Sam Cromack (guitar/vocals) joined Jennifer Boyce (bass/backing vocals) and twins Dean Hanson (guitar/backing vocals) and Daniel Hanson (drums/backing vocals) at the brewery on Tuesday to perfect their ideal drop.
Aptly named Sad Rude Future Brew after their 2011 hit song Sad Rude Future Dude, the pale ale is now fermenting on site and will be heading to the canning line in a matter of weeks, ready for pouring at a Brews 2 Beer InCider tap takeover at The Mill in mid September, and of course, at the Beer InCider festival later in the month.
Available in kegs and specially designed cans, this flavoursome pale ale is super refreshing with hints of tropical fruit and citrus.
Green Beacon’s Business Development Manager Chris Borbas said it was a super successful brew and an absolute pleasure hosting the band on site.
“We’re BPM fans at Green Beacon, their music features heavily on our playlists at the brewpub. When Marty pitched the idea, we immediately said yes!” he quipped.
Beer InCider Experience Festival Director Marty Keetels said he approached Ball Park Music's management to see if the band would be interested in collaborating on a beer exclusively for Beer InCider and the band jumped at the opportunity saying they had always wanted to brew one.
“It wasn't a hard sell at all.
“The band members are beer and cider lovers so they fell over themselves to create their own beer.
“We talked about their favourite styles and decided to create a delicious pale ale they could drink on-stage.
“I know they’re super keen to test the batch,” said Keetels.
The Beer InCider Experience will take over the Brisbane Showgrounds on Friday 22 and Saturday 23 September 2017 with more than 300 beers & ciders, 53 breweries & cideries, 18 food trucks, 9 bands and now, one ‘exclu-brew’ by Ball Park Music.
Sad Rude Future Brew is one of six beers being brewed exclusively for Beer InCider with Aether Brewing, Ballistic Brewing, Brouhaha Brewery, KAIJU! and Wrong Side Brewing collaborations also underway.
Full details of the Brews 2 Beer InCider and tap takeover are yet to be announced.
Second release tickets to the festival are selling fast and are on sale now from just $30 each (plus booking fee) for groups of four or more here
BEER INCIDER EXPERIENCE
22 & 23 SEPTEMBER 2017
300+ BREWS, 53 BREWERIES. 18 FOOD TRUCKS. 9 BANDS. 2 DAYS. 1 TICKET.